You've heard of Puff the Magic Dragon. Now meet his 21st Century equivalent, Buck the Animated Trophy, who, thanks to an astonishing technological leap, has more in common with Buck Rogers than Bambi.Buck looks for all the world like the classic stuffed deer, staring proudly from on high above a wood-panelled bar. But flick the switch and infeasibly complex circuitry springs to life deep in his innards. Buck sings. Buck actually sings.

Choose from a selection of six classics: Friends in Low Places, Suspicious Minds, La Grange, On the Road Again, Rawhide or Sweet Home Alabama, and see the majestic king of the forest move his lips in time, turn his majestic head and wiggle his majestic ears. But Buck's majesty does not end there. Activate the motion sensor and have Buck spring to life whenever someone passes. Or switch to remote control and operate the mammal from a hidden vantage point. Buck is cleverly designed to be the centre of attention, and no more so than when you've an important announcement to make. Simply let Buck do the talking. You may take the mic, but, thanks to wireless fidelity, Buck is the one to watch.

A boon for pub landlords, big Buck stands for no nonsense. He'll have no tomfoolery in his forest at closing time. For his word is the law.