Star Wars - or 'the franchise' as it's known among the aficionado - is one heck of a machine, even for those of us who think we know a thing or two about tie-ins, merchandising and gadgetry. It's a full thirty years since the childhood-defining movie went into hyperspace (you may count the years if you wish, but I wouldn't recommend it) and, let me tell you, we're still amazed by the ingenuity and quality of the industry that's grown up alongside it. Take these Chubbies, for instance. No. Nothing to do with Teletubbies. One can forget that straight away.

They're a half-Russian-Doll-half-Star-Wars-Doll hybrid made from robust PVC, in which one doll sits inside another in the usual fashion. What makes these unique, not to mention highly collectible, is that as you travel inside the doll, it reveals the character in an earlier stage of development. It's as though we are seeing it travelling back in time to its very origins. Clever.

Wookie Chubbies are furry and ferocious in equal measure. Chewie begins his Chubby incarnation as a mere babe, looking for all the world like a cuddly Ewok. During his middle stage he appears in his classic form; Chewbacca the mighty warrior, clad in thick brown fur from head to foot. In his final guise, we see Chewie fully adorned in traditional battle armour, replete with weaponry and removable helmet. Awe-inspiring.