Oi, look here. Oidz might well sound like a cream for a rather painful condition in the posterior region, but these silvery oblongs have no known healing properties. Instead, their inner core replicates the magnetism of Earth itself to produce beautiful, fascinating, mellow sound. In every box come two sleek metallic bullets, looking for all the world like something from a world far away from our own. Beautifully smooth and magnificently metallic, the Oidz mask a deeper purpose, other than being simply marvellous to look at. Harnessing the little understood power of magnetism, they can be manipulated in all sorts of ways to produce supremely ethereal sounds.

Think of the background noise of deep space with a hint of Hammer horror and just a touch of spaghetti western. That's one way of putting it, certainly. Or imagine the collective hum of an entire asteroid belt being slowly and mercilessly pulled towards a black hole. Now you know and I know that sound doesn't travel in the vacuum of space, but that's simply not the point. So how does it work? Where are the speakers? Is it all wireless? We simply don't know. There aren't any. And, no. Respectively.

It's all to do with magnets. Or, as we prefer to call it, the majesty of the universe.