Here at gadgetshop HQ, we like to demystify the complex and render the difficult beautifully and elegantly simple. Such is the array of infeasibly complicated gizmology we keep in our underground testing lab - far too obscure for the ordinary chap to grasp - it is incumbent on us to make life easier to understand.

So it is with our product naming. For this device, we could easily have called it 'Rotational Perspex Viewing Device' or 'Multi-Dimensional Aspect Analyser' or 'Image Intensifying 360 Degree Visualiser'. But no. A Rotating Photo Frame is what we're calling it. And a rotating photo frame is exactly what you're going to get.

Simply pop multiple images into the slots in its clear plastic sides, set in motion and the small motor deep within keeps your friends, pets, loved ones and assorted laydees spinning happily around you. It's like life flashing before your eyes, only (a) you've not just been in a nasty accident and (b) you're not about to die. Which is a relief.

Pop it on one's desk and impress one's colleagues with the beauty of the friendships one keeps. Pop it in your lounge and picture your next hot date/dates. Or pop it by your bed and fill it with pictures of yourself. The choice is yours.