Picture the scenario: a hot water bottle bursts, leaving the bed sheets soaked with boiling water and the occupants with pink feet. Conclusion: hot water, in rubber, in bed, is, quite frankly, a dangerous combination. A safer alternative is urgently required.

Introducing, The Microwavable Teddy bear. The safer alternative we speak of. Now, come closer. You see Teddy's rotund tummy? Well, it's filled with thousands and thousands of treated wheat grains, infused with a hint of lavender. These grains stay warm for up to two hours after being heated for only a couple of minutes in a microwave. No leaks to fret over. No risk of scalding. It's all relatively simple.

And yes, The Microwavable Teddy bear is as cuddly as other teddy bears - in fact, he's probably even softer, because he's certainly warmer and more soothing. And with the right care, Teddy will last you for years - indeed, he's the perfect bedtime companion - and there's no rubber or water in sight.