Once upon a time, when a gentleman wished to throw himself out of an aircraft at 10,000 feet, he had to arrange a specially trained cameraman, complete with helmet-mounted Super8 to capture the action for tedious (and time consuming) processing after the event.

Now, of course, in these days of producer-consumers (that's you, by the way), one can take complete control and become a veritable Spielberg on the piste or Fellini on the rapids. And then view the action straight away.

The ATC5K is a real action camera for real action men. Enabling one to record one's full-on manly sports action from just about anywhere, in gorgeous hands-free high-resolution video and audio, the camera 'mounts' (for that is the phrase) to almost anywhere with the help of a full array of mounting, clamping and fastening accessories.

Then, with the most robust of build quality, it will take pretty much whatever one can throw at it - including shocks, water, altitude, heat and cold. If you can handle it, so can the camera. In fact, this kit could be destined to become one's lifelong companion, accompanying one on all manner of death-defying scrapes and japes.

It packs a punch in the visual department, too, with a giant 53-degree field of view and a full colour 1.5 inch screen for instant action playback, you'll gasp in awe at just how brave you are. Tarzan.