I am not a paper cup! I am a device of porcelain! Welcome to the strangely topsy-turvy world of I'm Not a Paper Cup. And as its name cleverly suggests, it's not a paper cup. It is, instead, a sturdy ceramic cup with a silicone lid that looks exactly like the classic paper coffee cup beloved of New Yorkers.

Only it's more useful, more flexible and considerably more eco-friendly than your common-or-garden paper cup. It's a take-anywhere, drink-anywhere, drink-anything alternative to the metallic thermos-style drinking cup, in cooler, funkier clothes.

Double-skinned to keep your hot drinks warmer for longer, it comes with a flexible silicone lid replete with that ever-so-handy slurphole to stop accidental spillages over important documents. Put the two together, and what have you got? A thoroughly innovative and highly creative drinking vessel, that's what.

Fully dishwasher friendly, the silicone lid can even withstand temperatures as high as 230 Celsius. A touch warmer even than Starbucks serve their famous caffeinated brews.

And there you have it. It's a cup, not a mug. A porcelain cup, not a paper cup.

But one that thinks it is. And looks like it is. Only it's not. Got it?