Now wake up and listen. We know you don't like getting up in the morning. You know you don't like waking up in the morning. So in the event of having to wake up in the morning you can either (a) bury your head under the pillow or (b) invest in the sleek really rather clever Dumbbell Alarm Clock.

It's swell. It's a dumbbell. But not any dumbbell - one which literally forces you to do your reps, each day, every day, without fail. Or you'll incur the wrath of your entire household.

On the sound of the alarm clock only 30 upward swings of the 660g dumbbell shuts off the repeating buzz. Watch your total count down from 30 in the LCD display, and relish the endorphin release from the exercise.

So in sum you get up, you shape up, and you get your dumbbell exercises out the way before breakfast. And when you feel like a break just switch it from exercise to normal mode and give your muscles a rest.

So, from hereon, on-time arrival at work is absolutely guaranteed. And naturally, arms like Hercules. Oh yes.