Are you sleeping comfortably? Perhaps too comfortably? Then we'll begin.

In a world in which there are alarms for the hard of hearing, alarms that release small helicopters, alarms that go boom boom shake the room, the Neverlate is the Mac Daddy of them all. An alarm with so many options, so many combinations and so much customisability that you won't want to wake up with any other, ever ever again.

For starters, the Neverlate looks the business - sturdy, modernist white cube that will never let you down. Then there's the control surface - sleek insert buttons and a user-friendly control knob, enabling one to customise and personalise at will. The rear of the device looks more like an audio/visual hub, with all manner of inputs and outputs.

In terms of sheer choice, the Neverlate will leave you wallowing in an ocean of options. With not one but two 7-day banks of alarms, one can choose to wake up at a different time every day of the week. As can your partner, with times of his or her very own. Then there are the reminder alarms. 7 daily alarms, in fact. Oh yes. There's even a separate nap timer, in the event that one should want a snooze between sleeps.

Wake to your choice of four different alarm tones, your favourite radio station or tunes from your faithful iPod. Drift off to music at the day's end. And run all manner of USB-powered devices, to boot.

In sum, the Neverlate Alarm Clock isn't just an alarm clock. It's a fully integrated sleep technology centre. Marvellous.